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Optimizing Your Website for Maximum Visibility with SEO

While a visually appealing website is a positive factor for your website, you need to focus your efforts on the website being easily discoverable by search engines. Potential customers will be typing their queries into the search bar and unless you are ranking high in the search results, there will not be any traffic coming to your website. This can be achieved by optimising SEO.

Keyword research is

The foundation of your SEO strategy and by partnering with an SEO Company Melbourne, you will be able to identify which phrases and keywords are used by your target audience when searching for services or products related to your business. There are many tools that can help you discover relevant keywords that have a high search volume and low competition. You have to consider both short-tail and long-tail keywords. Sometimes users type one to three words into the search bar to find what they want or they can be using a phrase of four or more words. When it comes to long tail keywords, these tend to be more specific and less competitive. And this is an ideal way to target niche audiences. You need to incorporate the selected keywords into your website’s content strategically. This can be included in meta descriptions, titles, headings and body copy.

You can also

Optimise on-page elements such as meta descriptions, title tags, heading tags, URL structure and image alt text. You need to have unique title tags so that your target keywords are included. The meta descriptions should be compelling and summarise the content of each page. This is what will entice the users to select the website. Both users and search engines will be able to easily understand your URL structure when there are descriptive keywords included. Heading tags are used to logically structure content and you can also include target keywords here. The relevance and visibility of your website can be improved by optimising these on-page elements. Content is critical to SEO and by having high quality relevant content, you will be able to provide value to your audience and help the website rank higher in search engine results. You can create informative and shareable content so that it focuses on the needs and interests of the target audience.

Most of internet traffic is coming from mobile devices

So you have to optimise your website for mobile. This means optimising page load times, implementing a responsive design and ensuring the usability of the website on a smaller screen. Users will not wait for a slow loading website. This will also put you lower in search engine results. You have to improve the speed and performance of your website by enabling browser caching and optimising images. You can service the website content from a server that is closer to users which is achieved by a content delivery network. Backlinks are links from other websites that will point the user to your website and this will also affect your ranking. You have to build high quality backlinks from relevant websites in your industry.